CLIENT APPRAE FULL SCOPE BRANDING & CORPORATE IDENTITIES, PRODUCT & PACKAGING, WEB & DIGITAL, EDITORIAL & PRINT DESIGNERS FIELDWORKS DESIGN GROUP WEBSITE WWW.APPRAE.COM
DESCRIPTION
'AppRae was born out of a yearning for a more social and practical 'après ski' or after-ski experience.' The client, AppRae, envisioned a new mobile initiative aimed at improving the Alpine holiday experience - integrating with local businesses to provide intimate Alpine knowledge to travellers and skiers. Fieldworks Design Group assisted with a full front end development solution, company C.I, as well as product design and development. Through close collaboration, Fieldworks not only guided the look and feel of the completed App, but also assisted in the user experience, functionality breakdown, and other technical aspects of the development process. Widespread collaboration with various artists produced unique designs for custom snowboards, hoodies, and a wide selection of other merchandise.
